Add tracking parameters to your URLs to correctly measure your campaigns in Google Analytics.
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UTM (Urchin Tracking Module) parameters are tags you add to the end of a URL. When someone clicks, these tags are sent to Google Analytics, allowing you to track exactly where that traffic came from (for example: if they came from a Facebook ad or the monthly email newsletter).
Track paid search performance by tagging every ad click with source, medium, and campaign name. Compare which keywords and ads convert best.
Identify which newsletter edition drives the most traffic. Tag each link differently to compare open rates and click-through performance.
Distinguish organic from paid traffic on the same platform. Tag bio links, stories, and post links separately to measure true ROI.
Give each partner a unique campaign tag to fairly attribute conversions and measure ROI per collaborator or influencer.
No. Google ignores UTM parameters for ranking purposes. However, use canonical tags to prevent duplicate content issues from multiple UTM variations of the same page.
Source identifies where the traffic comes from (google, newsletter, facebook). Medium describes how it arrives (cpc, email, organic, banner). Together they give a complete picture.
Yes in Google Analytics. 'Facebook' and 'facebook' appear as two separate sources. Always use lowercase for consistency across all your campaigns.
It's not recommended. UTM on internal links overwrites the original session source, making analytics data unreliable. Use event tracking for internal navigation instead.
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