All Social Media Image Sizes in 2026 — The Complete Cheat Sheet
Every image dimension for Instagram, Facebook, YouTube, Twitter/X, LinkedIn, Pinterest and TikTok in one place. Updated for 2026 with exact pixels and aspect ratios.
All Social Media Image Sizes in 2026
Every platform has its own set of image dimensions. Upload the wrong size and you get cropping, blur, or black bars. This guide puts every dimension you need in one place so you can stop googling "Facebook cover photo size" every two weeks.
I keep this page updated whenever platforms change their specs.
The Master Table
If you just need the numbers, here's everything at a glance:
| Format | Size (px) | Ratio |
|---|---|---|
| Square Post | 1080 × 1080 | 1:1 |
| Portrait Post | 1080 × 1350 | 4:5 |
| Story / Reel | 1080 × 1920 | 9:16 |
| Profile Picture | 320 × 320 | 1:1 |
| Format | Size (px) | Ratio |
|---|---|---|
| Profile Photo | 180 × 180 | 1:1 |
| Cover Photo | 820 × 312 | ~2.63:1 |
| Feed Post | 1200 × 630 | 1.91:1 |
| Story | 1080 × 1920 | 9:16 |
YouTube
| Format | Size (px) | Ratio |
|---|---|---|
| Thumbnail | 1280 × 720 | 16:9 |
| Channel Banner | 2560 × 1440 | 16:9 |
| Profile Picture | 800 × 800 | 1:1 |
Twitter / X
| Format | Size (px) | Ratio |
|---|---|---|
| Profile Photo | 400 × 400 | 1:1 |
| Header | 1500 × 500 | 3:1 |
| In-stream Image | 1200 × 675 | 16:9 |
| Card Image | 800 × 418 | 1.91:1 |
| Format | Size (px) | Ratio |
|---|---|---|
| Profile Photo | 400 × 400 | 1:1 |
| Background Banner | 1584 × 396 | 4:1 |
| Post Image | 1200 × 627 | 1.91:1 |
| Article Cover | 1200 × 644 | ~1.86:1 |
| Format | Size (px) | Ratio |
|---|---|---|
| Standard Pin | 1000 × 1500 | 2:3 |
| Square Pin | 1000 × 1000 | 1:1 |
| Profile Picture | 165 × 165 | 1:1 |
TikTok
| Format | Size (px) | Ratio |
|---|---|---|
| Video | 1080 × 1920 | 9:16 |
| Profile Photo | 200 × 200 | 1:1 |
Instagram — Sizes That Matter
Instagram is strict about dimensions. If your image doesn't match, it gets cropped or compressed—often both.
The dimensions you'll use 90% of the time:
- Portrait post (1080 × 1350): Takes up the most feed space. Best for engagement.
- Square post (1080 × 1080): The classic format. Still works fine.
- Story/Reel (1080 × 1920): Full-screen vertical. Keep important content away from edges—UI elements cover the top and bottom ~250px.
Profile pictures are stored at 320 × 320 but displayed much smaller. Keep it simple—a face or a logo.
For the full breakdown of every Instagram format with tips on safe zones and carousel sizing, see our complete Instagram image sizes guide.
Facebook — The Tricky Cover Photo
Most Facebook images are straightforward, but the cover photo catches people off guard because it displays differently on desktop vs. mobile:
- Desktop: 820 × 312 (wide and short)
- Mobile: 640 × 360 (more square, crops top/bottom)
The safe approach: design at 820 × 312 and keep important content away from the top and bottom 75px.
For feed posts, 1200 × 630 covers everything—posts, link previews, event covers.
Profile photos are 180 × 180 and displayed in a circle, so keep subjects centered.
Full details: Facebook image sizes in 2026.
YouTube — Thumbnails and Banners
YouTube has two dimensions that really matter:
Thumbnails (1280 × 720): This is the single most important image on YouTube. A good thumbnail directly increases click-through rate. Always 16:9, always 1280px wide minimum.
Channel Banner (2560 × 1440): Huge canvas, but most of it gets cropped depending on device. The "safe area" where content is visible on all devices is roughly 1546 × 423 in the center.
Full guide: YouTube image sizes in 2026.
Twitter / X — Straightforward
Twitter doesn't crop aggressively anymore. The main sizes:
- Header image: 1500 × 500. Displays behind your profile picture. Keep text/logos centered vertically.
- In-stream image: 1200 × 675. What people see when you tweet a photo. 16:9 ratio.
- Profile picture: 400 × 400. Displayed as a circle.
- Card image: 800 × 418. The preview image that shows when you share a link (from your og:image tag).
One thing to know: Twitter compresses JPEG uploads heavily. If image quality matters to you, upload PNG—Twitter applies less aggressive compression to PNG files.
LinkedIn — Professional Dimensions
LinkedIn is the one platform where a clean, properly-sized banner actually signals professionalism. The dimensions:
- Background banner: 1584 × 396. Narrow aspect ratio. Works well for text-based banners or subtle gradients. Avoid tiny details—it displays much smaller on mobile.
- Post image: 1200 × 627. Nearly identical to Facebook's ratio. If you're cross-posting content, the same image works on both.
- Profile: 400 × 400. Displayed as a circle. Use a high-quality headshot.
- Article cover: 1200 × 644. Slightly taller than post images. If you publish articles on LinkedIn, this is the header image.
Pinterest — Vertical Rules
Pinterest is the most vertically-oriented platform. Almost everything is taller than it is wide.
- Standard pin: 1000 × 1500 (2:3 ratio). This is the default you should use for most pins. Taller pins take up more space in the feed.
- Square pin: 1000 × 1000. Works fine but takes up less visual space. Use only when the content demands it.
- Infographic pins: Can be even taller (1000 × 2000+), but Pinterest truncates extremely long pins in the feed.
The key insight for Pinterest: vertical = more screen space = more engagement. When in doubt, go 2:3.
TikTok — One Size Fits All
TikTok is simple:
- Everything is 1080 × 1920 (9:16). Videos, cover images, everything vertical full-screen.
- Profile: 200 × 200. Small and round. Logo or face only.
Same dimensions as Instagram Stories/Reels, so if you're creating content for both, one asset works for TikTok and Instagram simultaneously.
Three Numbers That Cover 90% of Cases
If you remember nothing else from this page:
- 1080 × 1080 — Works for feed posts on Instagram, Facebook, Pinterest, LinkedIn
- 1080 × 1920 — Works for Stories on every platform + TikTok + Reels
- 1200 × 630 — Works for Facebook/LinkedIn posts + link previews + Twitter cards
Start with these three. Only use platform-specific dimensions when you're optimizing for maximum impact on a specific network.
How to Resize Your Images
You don't need to open Photoshop every time you want to change dimensions. Any tool that lets you set exact pixel values and maintain aspect ratio works.
I use OToolbox Image Resizer because it runs entirely in the browser—your images never leave your device—and it has built-in presets for every platform:
- Resize for Instagram
- Resize for Facebook
- Resize for YouTube
- Resize for LinkedIn
- Resize for Pinterest
- Resize for TikTok
The point isn't which tool you pick—it's that you resize before uploading instead of letting platforms decide what to crop.
What Actually Changed in 2026
Not much. The honest answer is that social media image sizes have been largely stable since 2023. The dimensions in this guide are the same ones that worked last year and will likely work next year too.
The only notable shifts:
- Reels/Shorts everywhere: Vertical 9:16 content is now the default on Instagram, Facebook, YouTube, and TikTok. One vertical video serves all four platforms.
- LinkedIn added short video: Same 9:16 format. LinkedIn is late to the party but now accepts vertical video natively.
- X/Twitter image preview: Full-height images now display without cropping in most cases (they used to crop to 16:9 in-feed).
If you're reading an "image sizes" article that claims everything changed this year—it didn't. The numbers are the same. What changes is which formats the algorithms promote.